Our contextual insights model is available for you to purchase online so you can start analysing your own Facebook & Instagram advertising using highly informative contextual analytics.
EVERY OBJECTIVE. IN CONTEXT.
No matter what your objectives are, you can use our contextual analytics model to get more value from your Social Media data.
Using the “contextual slicers” within the model (such as age, gender, platform, time of day and many more), you can start adding more context to your data, giving you greater insights from your data.
PROVE THE ROI AND VALUE OF YOUR SOCIAL MEDIA ADVERTISING
Our contextual insights model provides you with a clear indication as to which ads and campaigns are driving the biggest performance that your business needs.
But it also shows you which ads are the most cost-efficient, allowing you to make smarter decisions about how you spend your money.
This allows you to understand the ROI that you’re getting from your Social Media ads, as well as where you’re achieving the greatest value.
Less Time Spent On Reporting
Using Social Acumen’s contextual analytics model has helped clients, like BMB, become 70% more efficient with their reporting. See the BMB Case Study here.
If you can become more efficient with your reporting, you can spend less time wondering what success looks like and more time making it happen.
NO MORE MANUAL DATA ENTRY
One of the most time consuming factors in analysing data is cleaning and entering your data properly.
Our model has an automatic data import making importing all of your Facebook or Instagram data a simple button click.
You can discover how to download data from Facebook & upload it into our analytics model on our blog.
NAIL YOUR OBJECTIVES
Through our contextual insights model, you can analyse any of the 13 objectives that you can buys Facebook or Instagram ads for.
There are 8 master Objectives that you can analyse. These include:
Awareness – which looks at Reach, Impressions & Frequency. The key metric analysed here is Impressions and Cost per Thousand Impressions (CPM).
Engagement – which looks at post & page engagements. The key metric analysed here is Post Engagements and Cost per Engagement (CPE).
Video views – which looks at video views and view through rates. The key metric analysed here is 100% video views & Cost per 100% view (CPV).
Traffic – which looks at Link Clicks and Landing Page views. The key metric analysed here is Link Clicks & Cost per Link Click (CPC).
App Installs – which looks at App Installs, Registrations & Purchases. The key metric analysed here is App Installs & Cost per Install (CPI).
Lead Generation – which looks at Lead (forms) and Website Leads. The key metric analysed here is Lead (forms) & Cost per Lead (CPL).
Messaging – which looks at New Messaging Conversations, Messaging Replies and Blocked messaged. The key metric analysed here is New Messaging Conversations & Cost per Conversation (CPNMC).
Conversions – which looks at Website Conversions, Add to Basket & Purchases. The key metric analysed here is Website Purchases & Cost per Purchase (CPP).