CREATE SOCIAL MEDIA ADVERTISING SUCCESS THROUGH CONTEXTUAL INSIGHTS
Through our contextual insights, we’re able to work out what ads, content and copy work best for each of your target audiences.
Whether you want to achieve huge reach and brand awareness, get new customers to click through to your site or sell products in a scalable way, we can manage Facebook advertising at any stage of the Purchasing funnel.
With this knowledge, we then are able to optimise your Facebook campaigns to maximise the right return from your target audiences.
Using contextual analytics to optimise your Facebook and Instagram campaigns
Depending on what the objective for your Social Media campaign, we can use contextual insights to help optimise your ads.
Our contextual insights allow us to dive into exactly who from your target audience has engaged with your ads and how. We use these insights to form the basis of our Split Tests.
Split Testing allows us to validate a number of theories you might have about your target audience, including what content or copy they engage with to, the ad formats that they respond to and the best platforms to reach them on.
We feed the learnings from your Split Tests back into your Facebook and Instagram campaign objectives, creating more of the ads that are working and less of the ones that don’t.