Discover how Social Acumen helps you to improve your Facebook advertising
HOW IT WORKS
What is Social Acumen?
How does it work?
Are the algorithms always the same?
How do I use Social Acumen?
I can’t input the information for every post - is that a problem?
What do the Insights tell me? Will my Content always improve if I use them?
Is Social Acumen free to use?
It’s saying that I’ve reached my limit of Posts analysed – how many posts can I analyse?
I manage more than one Facebook page – can I analyse more than one using Social Acumen?
How are my Social Acumen scores calculated?
All individual Social Acumen scores are based on the 5 bespoke metrics. These are calculated on a number of different pieces of post performance data gathered from Facebook. If you click on any of the bespoke metric pages within your Content, you will see a small (i) button that will help you understand how each of the metrics are calculated.
I don’t understand my Social Acumen scores
I don’t agree with my Social Acumen scores
Some of the data is different from what I am seeing on Facebook – is Social Acumen wrong?
We take all of our data from Facebook and from the data collected around your Facebook page. We may use different data sets than Facebook for certain elements of our analysis. If you want to talk about anything relating to the data we use then please get in touch at [email protected] or via Twitter @Social_Acumen
What are the Benchmarks next to my scores?
The Benchmarks that you see next to your score are based on the Social Acumen performance scales that calculate your scores. They are always 66 as this is what we feel every post you are running should be scoring.
Can I Benchmark against myself?
Yes – if you upgrade to Social Acumen PRO you will be able to see your own benchmarks. Learn more about Social Acumen PRO here.
Can I analyse multiple posts at once?
Yes – if you upgrade to Social Acumen PRO you will be able to analyse multiple posts at once. Learn more about Social Acumen PRO here.
Can I download my scores?
: Yes – if you upgrade to Social Acumen PRO you will be able create Campaign reports that will allow you download your scores into a PDF. Learn more about Social Acumen PRO here.
How will my data be stored & used?
The data collected by Social Acumen is taken from Facebook and we store both the raw data and the analysed data on our system servers. We intend to use the data that we analyse in our marketing and advertising, as well in the creation of category benchmarks and reports. This will always anonymise the data and clients that it is coming from. We will never share any individual customer data without their expressed and written consent. If you would like to discuss our data policy in further detail please get in touch here [email protected]
WHAT CAN I ANALYSE?
What sort of Facebook Content can I analyse?
All of it – Social Acumen allows you to analyse all Facebook content formats – ranging from all types of Facebook Adverts, Unpublished Posts, Boosted Posts and Organic Posts.
How do you define the different post types?
We use Facebook’s own definitions for the posts that you can run. You can find these all here & here.
I can’t analyse my posts
If you are unable to generate a Social Acumen score, you will either need to input Paid Media information on the Post itself. It could also be that there was no Paid Media allocated to the Post at all. If you are still unable to see a specific score then please get in touch via [email protected] or via Twitter @Social_Acumen
Do you just do Facebook?
We are in the process of adding other Social Media channels to Social Acumen & this is being developed for later this year. But for the moment we’re only focusing on Facebook.
SOCIAL ACUMEN & SOCIAL ACUMEN PRO
What’s the difference between Social Acumen & Social Acumen PRO?
Both Social Acumen & Social Acumen PRO allow you to analyse Facebook posts in the same way, generating the same scores & Insights. Social Acumen PRO allows you to analyse multiple posts at the same time, build & export campaign reports, provides you with personal benchmarks and allows for multiple users to analyse the same Facebook page.
Is there a difference in cost?
Yes – Social Acumen PRO has a higher monthly subscription fee than Social Acumen will have.